Four stylized bottles: a small nozzle cap bottle, a milk carton, a water bottle, and a perfume bottle. The milk carton and perfume bottle have the ALEX logo on them.

The ALEX Design System

The ALEX Design System is a collection of reusable components and easy-to-apply guidelines and principles that define the ALEX product suite.

It was created for use by designers, developers, partners, and customers to understand the various elements that make up ALEX products: its design language, principles for writing and content production, and how they all come together to create helpful experiences for users.

This resource is owned and maintained by the ALEX Design Guild, a cross-functional team of Product Managers, Designers, and Engineers who work for Jellyvision. You can reach them with questions, requests, and taco recommendations at alexdesignguild@jellyvision.com.