Foundations

Jellyvision’s job is to measurably reduce the cost of benefits confusion for employers and their employees. Those employees are usually on the other side of a screen somewhere—trying to choose a health insurance plan, or figure out how to save money on their prescriptions—and our #1 goal is to help them get what they need.

Our products are most helpful when they’re trustworthy, easy to use,and enjoyable. These 3 qualities should be evident in our concepts, writing, designs, layouts, animations, illustrations, sound effects, music, voiceover, editing, and in the stories and metaphors we use.

The ALEX Design System—the website you’re reading, right now—is the backbone for the work we do, which comprises:

• Philosophic attributes that remind us who we’re designing for, design principles that focus our decision-making, and process documentation for designs and narratives that provide a blueprint for creating successful work.
• Domain-specific guidelines for writing, accessibility, the user interface, art and animation, and media production that help us execute our work at the highest possible level, no matter what we’re building.