Logos
The Jellyvision and ALEX logos are important expressions of our two brands, and should be handled with care.
Colors
Prefer Jellyvision Purple and ALEX Blue, respectively.
In busy or colorful surroundings, opt for Dark Indigo.
On darker-colored backgrounds, opt for white.
Clearspace
Both logos should always have space to breathe. The minimum amount of space surrounding a logo should equal the height of the “l”.
However: Reduce whitespace when locking up the ALEX logo with a customer logo.
What to avoid
Don’t use unapproved brand colors. (See Colors above.)
Don’t treat logos with visual effects, like gradients or drop shadows.
Don’t stretch or alter the proportions of logos.
Don’t rotate or tilt logos.
Don’t use a brand color on a low-contrast background.
Don’t attempt to recreate logos in another font.
