User interface

User interface design isn’t just “making the buttons yellow”. While, yes, we do that, we also work hard to ensure that the user will trust us to make their experience as intuitive, easy to use, and enjoyable as possible.

Through consistent use of typography, color, and interactive elements, plus clear navigation and familiar design patterns, we build trust with our users that there won’t be any surprises or frustrations when it comes to using our products.

We usability-test the heck out of everything we put in front of our users to guarantee that any interaction with ALEX will be easy to use, not only for tech-savvy people, but for everyone. Every product design begins with the philosophy that “accessible design is good design” and as such, we build in the fundamentals of WCAG AA guidelines (or better) into everything we make.

Our visual design layer, with its humanist sans-serif typography, bright and bold colors, and carefully considered interactive animations, is crafted to create an enjoyable experience in addition to being helpful and clear