Colors

This page outlines ALEX’s user interface colors, which are specially tuned for screen accessibility. Refer to the art palette for colors used in art, animation, and the ALEX brand.

ALEX (Primary)

Gold

  • 80
  • 90
  • 100

Blue

  • 10
  • 100

Ink

  • 10
  • 80
  • 100

Status

Green & Red

  • Green 10
  • Green 50
  • Green 100
  • Red 10
  • Red 100

Shades

  • Charcoal
  • Gray
  • Off White
  • Pure White

BC/Go Plan scoring

  • Best & Good (BC/Go)
  • Fair (BC/Go)
  • Not a fit (BC/Go)