Writing

When you think about Jellyvision’s products, you probably think of the Benefits Counselor experience. Maybe you can even hear ALEX’s cheerful voice in your head.

The core of that voice comes from our team’s writing, which plays a central role in providing users with a trustworthy recommendation.

And what makes our products easy to use are best-in-class user experiences. The foundation of every one of those is a script that’s carefully crafted to help users make sense of deductibles, compare premiums, and even enjoy getting to know their benefits options.

In this section, you’ll learn about who ALEX is and how we consistently write in what we call “ALEX voice.”

You’ll also find support for the mechanical side of writing life here: our internal style guide, best practices for UX writing, and product-specific guides. These will help you understand how we write interactive conversations, mobile applications, email campaigns, and more.

This section is also home to our off-the-table words list, an ever-evolving resource from our DEI council. As part of our mission to build products that are truly helpful, we’re committed to writing inclusive, accessible content. And that starts here.